vail

To better promote the smartphone application on a web browser, I designed VAIL a promotional website. This site was designed to be straightforward with a clear depiction of what the app is through the use of photography. Utilizing the brand’s space purple on top of white, the clear contrast allowed screen mockups to pop on screen.

process

After several critiques from my peers and iterations, VAIL’s current design was made. The current version consists of a homepage clean up, a more intuitive and function selection process, as well as a thoroughly considered user interface for a fluid user experience. Users are provided the several opportunity to adjust their selections prior to going through the submission process.