passport one
During my internship at Social Design House, our client, Passport, was preparing to host their annual Sales Kick Off. In need of a new swag for the event, they reached out to SDH to design that speaks this year’s message, “One Passport. All Systems Go.”
I worked along side Creative Director Ben Visser, Senior UX/UI Designer McKenna Brandon, as well as their Senior Brand Designer Sandi Suter, to design a logo, shirt, slide presentation, and Zoom background for Passport’s company kick-off.
logo
When developing the logo, I was challenged to encapsulate the epic-ness of the 2023 company launch. As they wanted to name the event “One” I tried to manipulate the negative space as much as I could to express that message. With the slogan of “All Systems Go.” I envisioned the a rocket ship with the launch button just one press away.
winner
After further collaboration with the creative team, we solute to a set of unique and completed logos that the client loved.
digital media
Designing a presentation template with Passport’s brand guidelines, as well as the new “One” logo allows the event to be cohesive and consistent. I was tasked to present a few google slide templates , as well as pitch a few Zoom backgrounds for their online-guests, for the sales kick-off.
presentation slides
zoom backgrounds
shirts
When developing the shirt, I revolved (get it?) around a solar-system inspired design. The slogan of “All Systems Go.” really pointed me in the direction of space. I envisioned the message with the “One” logo being the center of this solar system, being the heart of all things around it.
After several iterations and feedback from the creative team and the client, we produced an excellent shirt designed that our client was very excited to launch.
